Dallas Entrepreneurs to Launch Nutrition Application, Bitewell, This Summertime

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For the past 3 decades or so, food-based tech innovations have focused on benefit and velocity. That’s the phrase from Samanta Citro Alexander, co-founder and CMO of a diet application named Bitewell.

“We’re at an inflection point, where the up coming technology of innovation in the place is likely to be focused on personalization, health, and integrating nourishment into your foods commerce exercise,” she adds. “So, that is what we’re developing.”

Citro Alexander co-founded Bitewell with CEO Chris Fanucchi, a serial entrepreneur guiding plant protein consume Koia, which is sold in Complete Meals retailers, and Limitless, a glowing caffeinated consume that was obtained by Keurig Dr Pepper in 2020. Fanucchi states he began wondering about the notion soon after obtaining difficulties protecting his diet and fitness goals though traveling.

Samantha Citro Alexander
Chris Fanucchi

“I discovered that the the crux of it was actually the reality that cafe menus have a large deficiency of transparency,” he suggests.

In the course of two several years of interviewing nutritionists, dieticians, coaches, and far more, he fulfilled Citro Alexander, who was battling with the same deficiency of transparency but from a unique angle. “I have a large amount of nutritional restrictions and allergic reactions,” she says. “For me, it is a mixture of what food items are superior for me to take in from a wellbeing point of view, and to keep my goals, but also what meals are harmless for me to consume.”

The two combined forces, and with assist from hired food gurus, produced Bitewell. Now in its pilot phase, the app asks users to share their overall health and dietary objectives, allergies, and dietary limits. It then supplies meal solutions in their location that most effective align—from area places to eat as well as recipes for property-cooked foods.

“We also have a back conclude that provides your food stuff coach entry to see and edit your strategy, your targets, and your orders in true time, which has in no way existed right before, and lets for a good deal of accountability on the coach to shopper facet,” Citro Alexander says.

Based on the app’s partnership standing with the cafe, different nutritional and food items safety data is available.

“We have a 3-stage approach for what we get in touch with Bitewell verification, which is how we get facts about elements, nourishment information, allergens, and kitchen procedures from the cafe to the person,” Citro Alexander describes. Any cafe in the location will exhibit amount one particular data, which makes use of an algorithm to infer diet and allergen info based on general public details.

Some dining establishments go via level two verification, in which 1 of Bitewell’s dietary gurus asks restaurant administration about cooking tactics, such as oils employed, allergens, methods used to prevent cross-contamination, and much more. In Dallas, about 50 % of the applications eating places are verified to this extent. The dining places that go by degree a few verification formally lover with Bitewell.

“For that, we get a complete recipe down load from the restaurant—we sign an NDA, we do not share anything at all proprietary—but they enable us to do a deep dive and nutritional investigation on specifically what is heading into the food items,” Citro Alexander says. So much, companion dining places include Bread Zeplin, Unleavened New Kitchen, Clean up Juice, and more.  

End users who want to prepare dinner at house can discover recipes with ingredients that meet their food items constraints and diet objectives. They then can fall all of the ingredients for the food into a virtual cart, and a husband or wife grocer, such as Kroger, will produce their last selections, or the app will arrange components for a shopping trip. “Everything is in right here for me by recipe and by aisle,” Citro Alexander suggests.

Bitewell will shut its second seed round—Citro Alexander and Fanucchi are quiet about its value—in the up coming several months, before formally launching in Dallas. The resources will assistance the companions solidify two countrywide partnerships in the is effective, enhance the app’s technological innovation, seek the services of a CTO, and expand. “We’ll get started in Dallas, we’ll expanded our 1st yr into a handful of metropolitan areas, then we’ll grow to a lot more metropolitan areas. At a sure position, we want to be throughout all initially-, second-, and third-tier towns in the U.S.,” Citro Alexander suggests.

Fanucchi will operate the firm virtually, traveling in between launch markets, and Citro Alexander will be primarily based in Dallas.

The staff will goal the two new and extensive-expression inhabitants. “We took a look at the migration styles that have transpired around the past many years, because of COVID, there are all these towns like Dallas that are receiving an inflow of new people—especially from the coasts—who are applied to a good deal of transparency and a whole lot of health and fitness aim in our food stuff,” Citro Alexander says. “There’s a large underserved current market in a large amount of these metropolitan areas.”


Kelsey Vanderschoot

Kelsey Vanderschoot

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Kelsey J. Vanderschoot arrived to Dallas by way of Napa, Los Angeles, and Madrid, Spain. A former teacher, she joined…

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